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Email Campaign Not Performing Well? Maybe It’s Time To Refresh
If you’ve been sending out email marketing messages or email newsletters and you’ve noticed a decrease in performance, it might be a good time to consider some changes. Changing the designs can be a...
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The Power of Brand Advocacy, Social Sharing and Recommendations
Positive reviews, social sharing, and word-of-mouth are all keys to successful marketing efforts both online and offline. People trust their friends more than ads or commercials, so it is important to...
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31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use...
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has...
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The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an...
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7 Tips For Improved Email Rendering
Email coding and website coding are not exactly the same thing. Yes, they both use elements of HTML, CSS, images and enriched media, but ISPs and email providers tend to lag behind web browsers when it...
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Facebook Officially Has Over 1 Billion Active Users
Facebook recently announced they now have more than one billion active users each month. The number is truly astounding if you consider the size and scope in comparison to other popular social networks...
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Cyber Monday and Black Friday set records for online sales
The online sales numbers for the 2012 holiday season are setting new records for eCommerce. According to comScore, Cyber Monday garnered over 1.4 billion in sales, setting the record for the largest...
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Instagram is adding 10 million users per month, 7.3% are active on a daily basis
Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the...
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Nielsen: Foursquare is one of the top 3 social mobile apps
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone,...
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The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social...
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Testing and Segmentation Tips for Effective Email Marketing
If you’ve been sending the same email messages to your list and have noticed a decline in performance, it might be time to consider a few changes to reignite the response. Simple A/B testing can...
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Gmail Image Display: What It Means For Email Marketers
In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google will now...
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Facebook At 10: A Look Back
Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an...
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Top Stories from Q1 2014
Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our newsletter. In this post, we will share a few of the most popular links...
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Email Marketing With Gmail Grid View: How To Present Your Content
Google has made waves again in the email marketing world with the new “grid view” for the Gmail Promotions tab. This image-heavy layout will display thumbnail pictures for each message in a...
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Facebook News Feed changes and their impact on Pages
Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy material....
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2014 Year in Review: Top Stories
Happy 2015! It’s the beginning of a new year, but in this post we’ll look back at the best links from 2014. Twice a month, we review the top marketing tips, news stories, and opinion pieces from around...
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Paramount Nominated For Email Marketer Thought Leader of the Year
Paramount Communication is proud to announce that our own Josh Kemp has been nominated for the 2015 Email Marketer Thought Leader of the Year award by the Email Experience Council. The Email...
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